Anjella De Los Reyes
Digital Designer | UI/UX | Web & CRO | Front-End Development
Modernizing an Educational Toy Brand’s Online Store for Better Engagement and CRO
Challenge
The client’s website was outdated, lacked effective conversion rate optimization (CRO), and provided limited information on category and product pages. Overall, it did not feel like a modern e-commerce store, reducing engagement and sales potential.
Before (This is the old site that need revamp)
Solution
I redesigned the homepage, category pages, and product pages to create a modern, visually engaging e-commerce experience. The new design emphasizes clear product information, highlights promotions, and uses strong visuals to improve user engagement and drive conversions.
After: (screenshot of approved designs)
Top Navigation
I designed a new, intuitive navigation and top bar to improve the drive conversions and introduced sticky navigation.
The updated navigation makes it easier for users to explore the site, to find products, and complete purchases, enhancing overall CRO.
Product Cards
This is the new product card design.
It incorporates more key e-commerce elements than the previous version, making it
more engaging and effective for driving conversions.
Product Page
I enhanced the product page by adding comprehensive product information, clear visuals, and persuasive elements.
This approach not only educates users about the product but also builds trust, making it easier for them to decide
to buy and increasing the effectiveness of the page for conversions.
Homepage, Category and Product Landing Page
I redesigned the Homepage, Category, and Product Landing Pages to create a cohesive and modern e-commerce experience.
The new designs focus on clear visuals, engaging layouts, and strategic content placement to guide users through the site,
highlight promotions, and improve overall engagement and conversions.
Outcome
The redesigned website was approved and is ready for development, offering a refreshed, user-friendly online store that aligns with modern e-commerce standards and improves engagement and CRO.