Anjella De Los Reyes

In 2012, I was tasked with revamping a Singapore-based beauty and community website—an established platform with a loyal user base. As the web.UI designer, I focused on modernizing the overall look and feel while keeping the warm, approachable vibe of the brand. I created high-fidelity mockups that introduced cleaner layouts and improved content flow

The goal was to enhance user engagement and make the platform more intuitive for both new visitors and long-time community members. While the redesign received positive internal feedback, the project was temporarily put on hold as the development team was allocated to other high-priority tasks. Despite the pause, the design work remains ready for implementation once the team resumes development.